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Friday June 16, 2017 in Books
One commercial – maybe one man – fundamentally changed how we elect our leaders.
Daisy presents the moment in TV history when the age of negative advertising was dropped into our lives. As a nation contemplates war, distracted by the packaging of a seemingly peaceful U.S. president, the Doyle Dane Bernbach advertising agency is immersed in a crisis of its own. At the nexus of it all sits the eccentric sound man and legendary communications guru Tony Schwartz.
Set during the 1964 U.S. presidential election, while brutal race riots erupted across America, a group of Madison Avenue ad men working for President and presidential candidate Lyndon Johnson unleash the most powerful political commercial ever conceived, the “Daisy” ad. War was the objective. Peace was the bait. Everyone got duped.
Daisy is a further example of Canadian playwright Sean Devine’s use of historic events to shine new light onto contemporary questions.
Cast of 5 men and 1 woman.
ISBN 13: 9781772011852 | ISBN 10:
5.5 W x 8.5 H inches | 192 pages
$19.95 CAN / $19.95 US
Drama | Backlist
QUOTES OF NOTE
“Daisy is a story that, through history’s irritating tendency to repeat itself … resonates so deeply with our current moment that it should be required viewing for all registered voters.”
“All the science-y stuff and big ideas about the way the body responds to language and images makes Daisy more than just a particularly well-timed dive into the unfortunately relevant presidential compaigns of Johnson and Goldwater [in the 1960’s].”
Winner, BroadwayWorld Seattle Critic’s Choice Award for Best New Play (2016)
Nominated for the Gregory Award for Outstanding New Play (2016)
About the ContributorsSean Devine
Sean Devine is a Canadian playwright, actor, and artistic director of Horseshoes and Hand Grenades Theatre.
We gratefully acknowledge the financial support of the Canada Council for the Arts; the Government of Canada through the Canada Book Fund (CBF); and the Province of British Columbia through the British Columbia Arts Council for our publishing activities.